I’m Bailey.
multi-passionate
•
entrepreneur
•
photographer
•
coach
•
world-traveler-meets-homebody
•
mom
•
probably in the woods
•
will pet your dog
•
multi-passionate • entrepreneur • photographer • coach • world-traveler-meets-homebody • mom • probably in the woods • will pet your dog •
An entrepreneur, coach, and creative dream-chaser
from Duluth, MN
Born & based in Duluth, MN, I own three soul-driven businesses: Bailey Aro Photography, White Spruce Market, and Cedar Bound. I also teach creative entrepreneurs how to build their best lives + businesses through one-on-one mentorship & digital resources.
My superpowers are...connecting words with images to create impact, encouraging women to feel at home in their skin, and bringing big visions to life! I'm energized by the woods + waters of northern Minnesota, but thrive adventuring around the globe.
I'm married to my summer camp crush, a bearded boy from England (yes, he even has an accent!). We endured years of long-distance, navigated the immigration process, and share an endless résumé of DIY projects + foster pups! Together we vowed to travel somewhere new each year, and after 10+ years, we're still just as obsessed with big adventures.
When I’m not dreaming up the next business adventure, you’ll find me romping in the woods with my two giant lap dogs or sipping really good beer on a patio somewhere.
At my core, I believe in pursuing a life full of purpose, creativity, adventure, and as many dogs as my lap can hold.

I’m a human spell-checker + retired spelling bee champ 🤓
My secret superpower:
Years in business: 17
I started my first company as a college sophomore!
First job:
A) Flower Shop
B) Ice Cream Scooper
C) Summer Camp Counselor
If I had to narrow down my fave travel spots…
Nepal, Kauai, Iceland, and The Lake District in England.
Outside of work you’ll find me…
A) Adventuring with my kiddo
B) With my nose in a book
C) At rehearsal (I play the viola!)
D) All of the above
Oh, hey!
It’s me, in a nutshell.
Dream meal:
A) Charcuterie on the beach
B) Backyard BBQ
C) Brunch on a patio
My favorite part of entrepreneurship:
The flexibility, freedom, and CREATIVITY!
Think Nora Ephron soundtrack meets folk rock oldies.
On my Spotify:
Go-to coffee shop order:
Decaf Half Sweet Oat Milk Maple Latte
If I could only teach one topic to small business owners, it would be…
So hard to pick! It’s a tie between Magnetic Marketing/Sales Strategies and Time Management.
My whole heart.
When I’m not dreaming up the next business adventure, you’ll find me romping in the woods with my giant lap dog or sipping pale ale on a patio somewhere.
I'm married to my summer camp crush, a bearded boy from England, and together we love having adventures with our spunky two year-old Leo.
At my core, I believe in pursuing a life full of purpose, creativity, and as many dogs as my lap can hold.

Where to begin?
Get started here.
Need a studio space?
My natural light studio in Duluth, MN is available for hourly & daily rental.
Curious about Boudoir Sessions?
Ignite your self confidence + celebrate you with an empowering session.
Looking for freebies?
Dig into my top FREE resources for small business owners.